Minor Hotels and HBX Group have introduced the worldwide enlargement of their most popular distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.
The expanded partnership builds on the success of Minor Hotels and HBX Group’s present collaboration in Europe and the Americas. Under the settlement, Minor Hotels will add 181 properties from Asia, Australasia, Africa and the Middle East to its distribution partnership. The group may also designate HBX Group as a most popular B2B distribution companion, enabling streamlined distribution, optimised operational prices, and larger management over charges and stock.
HBX Group’s world community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Hotels properties throughout 58 international locations. These embody famend manufacturers comparable to Anantara, Avani, Elewana Collection, Tivoli, NH, NH Collection, nhow and Oaks. Looking forward, Minor Hotels introduced its intent so as to add practically 300 properties to its portfolio over the following three years, which may also be a part of the popular distribution partnership.
Carlos Muñoz, Chief Commercial Officer at HBX Group, commented: “This global partnership represents a significant milestone in our collaboration with Minor Hotels. By consolidating distribution efforts and reducing operational complexity, we are enabling Minor to streamline its strategy and focus on reaching high-value markets where we can add real value. HBX Group becomes an extension of Minor’s commercial arm, bringing their brands to markets and customers that would otherwise be out of reach. Together, we are setting a new benchmark for what a true partnership between a hospitality group and a distribution tech platform should look like.”
Ian Di Tullio, Chief Commercial Officer of Minor Hotels, added: “Our partnership with HBX Group has been instrumental in maintaining our agility and efficiency, allowing us to leverage best practices and insights from their network. This collaboration in Europe and the Americas has been invaluable in accelerating our growth and expanding our distribution. We look forward to broadening this successful relationship to encompass our global portfolio, ultimately delivering superior value to our customers.”
Fernando Vives, Chief Commercial Officer of Minor Hotels Europe & Americas, bolstered: “Our collaboration with HBX Group has accelerated our growth in Europe and the Americas and provided us with the insights to refine our approach in the markets. As we expand our partnership globally, we are excited to build on this momentum and deliver greater value to our guests.”
This announcement additionally underscores Minor Hotels’ longstanding assist for MarketHub, HBX Group’s flagship occasion sequence for the journey business. A devoted companion, the resort group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.
