Southeast Asian hospitality model Cross Hotels & Resorts is about to make a daring assertion at World Travel Market (WTM) 2025.
From 4th to sixth November at ExCeL London, Cross will spotlight its latest openings, growth plans, and sustainability milestones, notably its new properties in Bangkok and Bali.
From an city hideaway in one among Bangkok’s rising life-style districts to a luxurious eco-resort perched on the cliffs of Nusa Penida, the group’s newest properties showcase its dedication to immersive visitor experiences, progressive design, and sustainable operations.
The group may even highlight its current signing of ELLE Resort & Beach Club Bali by Cross Collection, a high-profile partnership that fuses vogue, life-style, and hospitality into an iconic vacation spot.
When journey will get experiential, Cross is there
According to Cross Hotels & Resorts chief govt Harry Thailiwal: “Travel is evolving, and so are travellers. Guests want more than a place to stay: they want experiences that inspire, rejuvenate, and connect them to the world around them. From a calm urban retreat in Sukhumvit to a vibrant lifestyle hotel in Srinakarin, our new openings in Bangkok bring fresh, immersive experiences to the city. Alongside our luxury eco-resort in Indonesia, these properties are designed to create meaningful moments that leave a positive mark on both travellers and the communities they visit.”
Showcasing Cross Hotels & Resorts’ dedication to innovation, sustainability, and immersive journey, the corporate’s latest properties exemplify the group’s imaginative and prescient of making distinctive experiences in a few of Asia’s most vibrant and rising destinations.
Among them are:
- Away Bangkok Sukhumvit (Opened 2025) – An city retreat within the coronary heart of Bangkok, promising an “Escape Everyday Life” expertise. Nestled between Sukhumvit Soi 20 and 22, Away Bangkok Sukhumvit affords a peaceable city retreat the place visitors can unwind with out leaving the vitality of town behind. This 75-room boutique property blends consolation and comfort, that includes thoughtfully designed areas, a rooftop pool, and relaxed social areas ultimate for recharging after a day within the metropolis. Designed for travellers in search of steadiness and ease, the resort offers easy accessibility to Bangkok’s purchasing, eating, and transport hubs whereas creating moments of calm amidst the bustle. True to the Away model’s philosophy, it invitations visitors to pause, reconnect, and actually escape on a regular basis life – if just for some time.
- Cross Vibe Bangkok Srinakarin (Opening December 2025) – A contemporary, trendy, and energetic life-style resort in one among Bangkok’s rising life-style districts. Set within the vibrant Srinakarin space, Cross Vibe Bangkok Srinakarin is a 196-room resort designed for social and experience-led travellers. Fresh, trendy, and filled with vitality, it brings collectively artistic areas, comfort, and a way of group for visitors who like to keep related whereas exploring town. Conveniently positioned shut to Bangkok’s transport hyperlinks, purchasing malls, energetic markets, serene parks, and eating hotspots, the resort retains visitors close to the thrill whereas providing a soothing base to recharge. With an outside pool and well-equipped health amenities, Cross Vibe Bangkok Srinakarin delivers an energised and immersive city keep that displays the youthful spirit of the Cross Vibe model. Featuring eight versatile assembly rooms and galvanizing occasion areas, the resort can also be well-equipped to host a variety of events – from conferences and seminars to banquets and personal gatherings.
- Cross Celesta Nusa Penida (Opening 2027) – A 61-villa luxurious eco-resort nestled on the cliffs of Nusa Penida, with breathtaking ocean views. Combining barefoot luxurious with sustainable design and wellness-focused experiences, Cross Celesta is ready to redefine high-end journey in Indonesia. As Nusa Penida quickly emerges as Bali’s subsequent frontier for eco-conscious and luxurious tourism, the resort affords visitors the prospect to expertise one among Asia’s most spectacular islands in unparalleled consolation, type, and concord with nature.
- ELLE Resort & Beach Club Bali by Cross Collection (Opening 2028) – Cross Hotels & Resorts has signed a Hotel Management Agreement with Geonet Developments International for ELLE Resort & Beach Club by Cross Collection, a high-style beachfront vacation spot set to open in 2028 within the coronary heart of Seminyak, Bali. Located alongside Bali’s legendary shoreline, the resort will function 170 ultra-luxury rooms and suites, complemented by a signature seashore membership that blends music, vogue, mixology, and delicacies for day-to-night experiences. This signing displays Cross Hotels & Resorts’ ambition to develop additional in Bali, strengthening the group’s footprint in Indonesia and its experience in managing lifestyle-driven properties.
As Thaliwal places it: “This is more than a signing. It’s a celebration of bold partnerships and vision-led hospitality. With Geonet’s investment strength and our lifestyle brand expertise, we are creating an iconic resort and beach club that captures the spirit of ELLE. As we expand across Asia Pacific, we remain focused on delivering owner value, guest delight, and long-term impact.”
