The publish Trip.com Group unveils ‘Trip Community’ ecosystem appeared first on TD (Travel Daily Media) Travel Daily Media.
Trip.com Group has launched Trip Community, a brand new journey content material ecosystem designed to reinforce journey planning by connecting content material, commerce, and creators.
This initiative, introduced on 18 December 2025, builds on a collection of creator engagements held all year long in places akin to Sanya and Istanbul.
These occasions invited main creators to discover new product capabilities and contribute to the expansion of Trip.com’s world creator community.
What precisely is Trip Community?
Trip Community integrates a number of key improvements, together with TripMoments, a user-generated platform for sharing journey insights; Influencer 4 Biz, a hub connecting creators with journey manufacturers; and TripPlanner, an AI-powered journey planning device.
Other options embrace TripPulse for locating trending locations, TripOccasions for curating world actions, and Local Guides for offering verified journey ideas.
Schubert Lou, CEO of Trip Community, emphasised the significance of creators, stating, “At Trip Community, we see creators not just as partners but as the essential source of our ecosystem.”
Made for moments
Since its launch in 2019, TripMoments has attracted over 25 million customers globally, with creator participation rising considerably in 2025.
Influencer 4 Biz has facilitated an almost 80% month-on-month development in business matches between creators and retailers.
Today, the platform now connects over 500,000 journey manufacturers with greater than 10,000 certified creators.
To additional assist creators, Trip.com Group has established a CNY 100 million (US$14 million) incentive pool, providing rewards and commissions to broaden their attain.
Looking forward, Trip.com Group plans to broaden its incentive measures to Europe in 2026, starting with Italy, France, and Spain.
The firm goals to deepen the function of content material in connecting travellers worldwide, marking a big milestone in its technique to construct a world creator-powered journey ecosystem.
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The publish Trip.com Group unveils ‘Trip Community’ ecosystem appeared first on Travel Daily Media.
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